For 80 years, Bogner has been synonymous with passion, sports, and fashion. Founded by Willy Bogner, Sr. and Maria in 1932, the brand has become a global icon with its iconic 'B' zipper symbolizing a sporty lifestyle. Willy Bogner, Jr. and his wife Sônia have continued the legacy, with Willy's success as a skier, director, and cinematographer. This volume celebrates the company's 80th anniversary and Willy Bogner's 70th birthday, recounting the history of the Munich-based brand and its reflection of eight decades of creative innovation.